My wife has some fairly wealthy cousins in Ukraine, one of whom is a surgeon (Sagalevich is the surname). I should get her to convince them to order the Geno 2.0 thing. They can afford it, and they are somewhat interested.
Your last line says it all. The GenoChip is the current bleeding-edge technology (so much so that it can still be said to be in Beta). Besides, it offers a link to future testing at FTDNA.